You know that warm fuzzy feeling you get when you bite into your favorite comfort food? This campaign is meant to make consumers feel exactly that way. Campbell’s wants their customers to reminisce back to comfortable moments of their childhood or moments of their life just by simply eating a can of Campbell’s.

I decided to tackle the challenge of food photography for this project to display all the delicious herbs, vegetables, and ingredients that Campbell’s includes in their products. I depicted the shape of a house in one of the compositions in order to push the idea of feeling at home. These Ads give the consumer an idea of what to expect Campbell’s to look, taste, and feel like. (Conceptual School Project)