The goal of this Imaginary IKEA X ONE TREE PLANTED campaign was to connect customers to the product that they are buying. Humans are connected to trees and to our earth more than we realize. We both share a genetic profile that is completely unique. IKEA is committed to reducing the climate footprint of their brand and to show that commitment, they have paired with One Tree Planted in order to give back to the environment.

This campaign will help consumers to realize that we need to come together and root for a change, life, and for the planet. I chose to create a fingerprint and tree rings combined together as my main imagery and focal point for this campaign because it shows the idea of connection between the product and the consumer.